In today’s fast-paced digital advertising world, knowing how people react to price changes is more important than ever. This reaction, known as elasticity, measures how customer demand shifts when costs go up or down. For businesses, this knowledge is vital for increasing revenue and gaining a stronger position in a competitive market. This relationship becomes …
In the world of digital advertising, speed is money. The entire process of selling ad space happens in a flash. From the moment a user visits a webpage to when an ad appears, the clock is ticking. This rapid-fire marketplace is known as a programmatic auction. Advertisers compete for space in real-time. The entire sequence …