The digital advertising world received a major surprise in July 2024. Google announced it would not phase out third-party cookies in Chrome as originally planned. This change in direction sent waves through the industry. Instead of removing these tracking tools, Google plans to give users more control over their online tracking. However, the landscape has …
In the fast-paced world of online advertising, publishers face a constant challenge. They must maximize earnings from every ad impression while ensuring their inventory sells consistently. This delicate balance is crucial for sustainable business growth. Setting a static minimum price for ads is no longer enough. Market conditions change rapidly. A fixed approach can lead …