The digital advertising market is undergoing a significant shift. Major players like The Trade Desk are now challenging long-standing practices. They argue that minimum bid thresholds, often set by supply-side platforms, can distort true market value. This move highlights a critical tension. Buy-side platforms leverage advanced algorithms to determine bid values. This creates pressure for …
Every product or service reaches a point where its market potential is fully realized. This state, known as market saturation, occurs when the supply of an offering meets or exceeds the total consumer need. At this stage, the trajectory for rapid expansion slows significantly. Recognizing this transition is critical for any business focused on sustainable …