Tag Archives: Performance optimization

Yield Throttling Techniques Used at Scale

yield throttling techniques

Application Programming Interfaces, or APIs, are the foundation of the modern web. They allow access to powerful services with a simple URL and a small data payload. This ease of use, however, creates a significant challenge. High volumes of requests can easily overwhelm a server. This leads to degraded performance and potential service outages. Without …

Performance Tuning Techniques Inside the Ad Tech Stack

performance tuning ad stack

The programmatic advertising industry celebrated a record-breaking $259 billion in revenue for 2024. Yet, many publishers unknowingly leave money on the table by prioritizing ad density over site speed. Research shows a stark difference. Websites loading within five seconds generate double the revenue compared to those taking 19 seconds. This creates a significant challenge for …

Optimize performance by prioritizing high impact events

event prioritization, signal mapping

In today’s data-rich environment, organizations face countless activities that demand attention. The key to effective operations lies in focusing on what matters most. Identifying high-impact occurrences can dramatically improve outcomes and resource allocation. This approach involves a continuous process that helps teams spot critical risks. These risks often have significant effects on patient well-being and …

How AI creates automated performance insights for your campaigns

automated reporting, intelligent dashboards, performance scans

Marketing teams face a constant challenge. They must understand vast amounts of information from many channels. Traditional methods for reviewing this data are often slow and manual. This delays important decisions that can affect a campaign‘s success. New tools powered by artificial intelligence are changing this workflow. These systems analyze information in real-time. They spot …