Collaboration programs are powerful tools for growth. They bring in qualified leads and amplify your message in any market. But without a clear structure, these initiatives can fall short. Disjointed processes often limit engagement and may even push valuable collaborators away. A comprehensive evaluation is the only path to ensuring your program’s effectiveness. This systematic …
Many marketing teams struggle to improve their campaigns over time. They often run single experiments that produce wins, but these gains are not connected. This approach misses the chance to build on success. A testing matrix provides a strategic framework to solve this. It helps organize experiments in a logical way. This method turns random …