Imagine a global marketplace where over 350,000 digital ads trade hands every second. This lightning-fast environment operates beyond human speed, where software makes decisions in milliseconds. Welcome to the world of automated ad buying. This system functions like a digital stock exchange. Content creators list their available ad space, while marketers use algorithms to bid …
Modern digital advertising relies on sophisticated technology to maximize revenue for content creators. Header bidding represents a significant advancement in this space, transforming how publishers manage their advertising inventory. This programmatic approach emerged around 2014 as a replacement for older, less efficient methods. It allows website owners to offer their ad space to multiple buyers …