The digital advertising landscape has transformed dramatically, with automated buying now dominating the industry. In 2023, programmatic advertising accounted for 91% of total digital display ad spend, representing over $545 billion in investment. This automated approach uses artificial intelligence and machine learning to purchase and place ads in real-time. The technology enables brands to connect …
Every product or service reaches a point where its market potential is fully realized. This state, known as market saturation, occurs when the supply of an offering meets or exceeds the total consumer need. At this stage, the trajectory for rapid expansion slows significantly. Recognizing this transition is critical for any business focused on sustainable …