Managing a programmatic advertising campaign requires careful control over how your budget is spent. A smooth, consistent delivery pattern is essential for reaching your audience effectively and hitting performance goals. When this rhythm falters, it can directly impact your return on ad spend. This controlled distribution of your ad budget over time is a fundamental …
In today’s crowded digital landscape, controlling how often your ads appear is crucial for success. Marketers face a delicate balancing act between building brand recognition and avoiding audience fatigue. Consumers encounter hundreds of promotional messages daily. Strategic impression management helps your advertising cut through the noise. It ensures your message reaches people without overwhelming them. …