The digital advertising landscape has transformed. It’s no longer enough for an ad to simply be served on a page. Today, the real question is whether a human actually sees it. This shift places a new level of importance on publisher inventory quality. According to a Deloitte study, nearly 60% of advertisers rank ad viewability …
Digital advertising presents a major challenge for modern marketers. How do you grow your campaigns without seeing your budget balloon? This guide tackles that exact problem head-on. We will explore sophisticated approaches to managing your advertising spend. The goal is to get more value from every dollar you invest. This involves a deep understanding of …