Tag Archives: Automated creative selection

How AI analyzes creatives to choose the best performing variations

creative optimization, dynamic testing, machine learning

Modern advertisers face a significant challenge. The average person sees thousands of ads every day. Most of these messages are irrelevant and fail to connect. This leads to increased ad fatigue and lower returns on advertising spend. AI-powered solutions have emerged to address this issue. They deliver personalized, relevant advertising experiences at scale. These systems …