Modern marketing requires a deep understanding of your customers. Generic campaigns no longer deliver the results businesses need to thrive. This guide explores a powerful method to connect with people on a more personal level. We focus on using information you collect directly from your customers. This first-party data comes from sources like your website, …
Digital marketing success now depends on understanding how people use different screens. Current data shows mobile platforms generate 64% of all web traffic. Yet desktop computers drive 3% conversion rates. This reveals important device level trends that marketers must recognize. Smartphones dominate daily media consumption. The average American spends over 5 hours each day on …