Tag Archives: Auction Latency

How auction timeouts silently kill bids and reduce revenue

timeout settings, auction latency, lost bids

Header bidding represents a sophisticated approach for publishers to maximize their advertising earnings. This system allows multiple demand partners to compete simultaneously for ad inventory. However, this competition operates within strict time constraints that many publishers overlook. When bidders exceed their allocated response window, they face disqualification from the competition. This creates a scenario where …