In today’s fast-paced digital advertising world, knowing how people react to price changes is more important than ever. This reaction, known as elasticity, measures how customer demand shifts when costs go up or down. For businesses, this knowledge is vital for increasing revenue and gaining a stronger position in a competitive market. This relationship becomes …
Understanding competition in digital marketplaces begins with bid density. This metric measures how frequently participants place offers relative to available opportunities. It serves as a clear indicator of competitive intensity. High bid density scenarios occur when many buyers compete for limited placements. This situation naturally drives up final costs as participants must submit increasingly competitive …
In the fast-paced world of digital advertising, understanding what drives costs is crucial. The concentration of offers placed in an auction plays a major role. This concept, often called bid density, directly influences what you pay. Think of it as a measure of how many advertisers are trying to win the same spot. When many …