Welcome to PubTech, a platform dedicated to the intersection of advertising and technology.
Here, we break down the systems, algorithms, and innovations shaping the future of digital media.
Our mission is to bring clarity to the world of AdTech by explaining complex concepts in a practical, technical, and accessible way — helping professionals operate smarter, optimize faster, and stay ahead of the industry.
Our content is built around three advanced pillars:
• Programmatic Systems DeepDive — a closer look at how auctions, bidding, exchanges, and delivery engines truly work.
• AI-Driven Media Optimization — the new era of predictive models, automations, and intelligent campaign adjustments.
• Advanced Performance Strategies — high-level tactics used by top media buyers and AdOps teams to scale results with precision.
At PubTech, every article is designed to provide real value: no generic marketing talk, no surface-level advice — only insights that matter in the technical ecosystem of digital advertising.
PubTech — where advertising meets technology.